With a well designed and developed web site and an effective online marketing strategy, you can drive traffic to your web site and increase your sales!
Paul Allen is president of New Bedford Internet, a leading web site development company, and is co-founder of NewBedford360.com, New Bedford's community web site.
A long time advocate of technology, particularly the internet, Paul is committed to helping individuals and organizations in the Southcoast Massachusetts communities of New Bedford, Dartmouth, Fall River, Westport, Fairhaven, Mattapoisett and beyond, find their voice (and customers) on the internet.
Measure my web site's success - oh yeah! Is my Web Site Successful?
If you've got a web site or are planning on building one, an important question that will come up is how to measure the success of that web site. It's important to understand what you want your web site to accomplish so you'll know if you're achieving your goals.
It's surprising to us in the web development industry that this question is still on the lips of some small business owners. After all, the internet's (as we know it) been around since the early 90's and has been providing disinct business advantages since its inception. Early on, it was just the "early adopters" who saw the potential of the internet - what it could do to enhance their businesses, but over the years many ordinary businesses have followed the path blazed by visionaries like Amazon and eBay. Now it's common to see web site addresses on business cards, stationery and on company advertising materials.
Remember these web design tips! I'm often asked by friends and clients in Greater New Bedford for tips on web design. The following is not a complete listing of web design tips, but rather some thoughts that are on my mind today. If you can take it, more will follow in other articles!
A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.
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